Herlan & Shakib Khan’s Initiative for Authentic Beauty
April 6, 2024
In a grand ceremony held at a prestigious five-star hotel in Dhaka, the iconic superstar Shakib Khan joined Remark and Herlan as a Director, aiming to protect consumers from the health and financial hazards of adulterated products. Distinguished directors Shahriar Alam Shuvo, Fariha Alam Prova, Alisa Nawar, Abul Bashar Howlader, Herlan’s CEO Amdadul Haque Sarker, and actor Mamnun Hasan Emon attended the event as guests of Remark Vice Chairman Sonia Akter and Managing Director Ashraful Ambia.
“In our pursuit to care for the largest organ of our body, the skin, we often turn to various brightening creams and color cosmetics. However, if these products are adulterated, they can cause harm instead of enhancing our beauty, potentially leading to serious health issues like skin cancer. With the public’s well-being in mind, I have taken the initiative to introduce authentic cosmetic products through Remark to the country’s market. I am also thrilled to be associated with Herlan, the country’s largest authentic retail cosmetics chain.” – Shakib Khan
“Our primary goal at Herlan is to deliver quality cosmetic products to the majority of cosmetics enthusiasts in the country, addressing these pressing health concerns. We are proud to be part of Superstar Shakib Khan’s visionary initiative, and we believe his grand plan will be widely appreciated globally. Shakib Khan, South Asia’s biggest superstar, will be able to deliver his exclusive products to consumers across the country through the country’s biggest cosmetic retail chain, Herlan.” – Amdadul Haque Sarker, MD and CEO of Herlan
The import-dependent cosmetics sector is undergoing a transformative shift into an exportable industry with the support of Remark, the world’s largest investment firm boasting an extensive brand portfolio. Remark collaborates with over 50 skincare and cosmetic brands, including Herlan, Siodil, Nior, Lily, and Blaze O’ Skin, which have already captured the attention of discerning consumers.
In a bid to enhance accessibility, Herlan is set to unveil new showrooms across the country. By strategically expanding, Herlan aims to deliver authentic and high-quality cosmetic products through thousands of showrooms nationwide.